World Tourism Day is celebrated every year on September 27th to raise awareness about the importance of tourism and its cultural, social, political and economic value. It is a time to reflect on the potential of tourism to promote sustainable development and to bring people closer together. The theme for this year’s World Tourism Day is ‘Tourism and Rural Development’, highlighting the role of tourism in preserving and promoting rural communities. The concept of World Tourism Day was first proposed by the World Tourism Organization (UNWTO) in 1979 to mark the anniversary of the adoption of the UNWTO Statutes on September 27th. In 1980, the first World Tourism Day was celebrated with the theme ‘Tourism: A Vital Force for World Peace and Understanding’. Since then, every year this day is celebrated with a specific theme that focuses on important issues related to tourism. The World Tourism Day celebrations extended to a whole week in 1983, starting from September 27th to October 3rd. This week-long celebration aims to promote tourism worldwide, while also addressing key challenges and opportunities in the sector. The celebrations include various cultural events, conferences, workshops, seminars, and exhibitions, showcasing the role of tourism in promoting sustainable development and cultural diversity. The significance of World Tourism Day/Week cannot be overstated, especially in the current times when the tourism industry is facing unprecedented challenges due to the COVID-19 pandemic. The theme for this year’s celebrations is particularly relevant as it emphasizes the potential of rural tourism to foster development and provide opportunities for rural communities. Rural tourism is an essential aspect of sustainable tourism as it helps in preserving local traditions, customs, and cultures. It provides a connection to the land, promoting environmental and cultural benefits. Rural tourism also helps in creating job opportunities in remote areas, driving economic growth and reducing poverty. The COVID-19 pandemic has caused immense damage to the tourism sector, and rural communities have been hit the hardest. With international travel restrictions and lockdowns, the local economies that rely heavily on tourism have been severely impacted. Therefore, it is crucial to promote rural tourism and support these communities during these difficult times. Celebrating World Tourism Day/Week also serves as a reminder to travel responsibly and sustainably. Sustainable tourism aims to make a positive impact on the environment, society, and economy of the destination. By traveling responsibly, we can preserve the cultural heritage and natural resources of the destination, contribute to the local economy, and support the well-being of the local communities. So, let’s celebrate World Tourism Day/Week by promoting responsible and sustainable tourism. Let’s support rural communities and their efforts towards development. Let’s come together to make tourism a force for good in the world. World Tourism Day/Week is celebrated annually from September 27th to October 3rd. This year’s theme is ‘Tourism and Rural Development’. The concept of World Tourism Day was first proposed in 1979 by the World Tourism Organization. Rural tourism is an essential aspect of sustainable tourism and promotes cultural diversity and economic growth. The COVID-19 pandemic has severely impacted the tourism industry, especially rural communities. Celebrating World Tourism Day/Week is also a reminder to travel responsibly and sustainably. Let’s come together to support rural communities and make tourism a force for good in the world. 
Celebrate World Tourism Day/Week (September 27-October 3)
